Burk said she expected college students to buy their back-to-school gear in its stores, online and through the new "Site to store" program, which has helped its in-store sales.
伯克说，她预期，大学生会通过新的“地盘商店”计划在网上购买返校物品，这有助于其在超市销售。
The Gazelle commercials inform viewers of the company’s buy-back program for old electronics in a fast and efficient way and tell potential traders they “may get more than they think.”
Gazelle的广告向观众表示，该公司的旧电子产品回购计划快速高效，并告诉潜在交易者，他们“获得的东西可能超出想象”。
Another plus is a program to buy back up to 5% of its shares this year. Moreover, its unlisted ADR will become more important and possibly will be upgraded.
该公司还计画在今年回购约5%的股份。此外，其未上市的美国存托凭证也将更加重要，分析师可能将提升其评级。
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