In a sense, what the Web represents is the extension of the media business model to industries of all sorts.

在某种意义上，互联网所呈现的，正是媒体商业模式向其它所有产业的扩展。

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Its long-tail business model gives even the smallest Web sites a chance to make money.

其长尾型商业模式甚至给最小的网站一个赚钱的机会。

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For many people in the media business, that's still their mental model of the web.

对于媒体行业很多人来说，这些仍是他们的心智模式的网络。

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Winchester says that unlike most online firms, which tried and failed to fashion a new business model to suit the Web, UPS used the Internet to suit its existing business model.

FORBES: Magazine Article

By requiring authentication to access live programming on new media devices, ESPN and its distribution partners are extending their lucrative pay-TV business model onto the Web as the Internet becomes a more mainstream place for consumers to watch video content and a potential replacement to traditional TV.

WSJ: ESPN Launches App for Mobile-TV Devices

Unlike traditional businesses, where you may have a choice about whether or not to use a data-ubiquity business model, in Consumer Web businesses, there is usually no choice.

FORBES: Can You Use Big Data? The Litmus Test