In May, a judge ruled in favour of Burger King.

5月，一名法官做出了有利于汉堡王的裁决。

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In May Burger King introduced barbecue pork ribs at $7 for eight.

今年5月，汉堡王推出了烧烤排骨，一份8块，售价7美元。

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Starbucks has sold rights to its Seattle's Best coffee brand to Burger King, which will start selling it later this year.

星巴克已将“西雅图最佳”牌咖啡的销售权卖给了汉堡王，后者将在今年晚些时候开售这种咖啡。

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One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.

一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

Another marathon session in Seattle started in the morning and lasted--with a break for Melinda to pick up lunch at Burger King--until guests started arriving for dinner.

CNN: In Search Of The Real Bill Gates

While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.

FORBES

Operating along the same lines, fellow fast-food purveyor Burger King introduced a new "low-fat platform" consisting largely of chicken sandwiches and Wendy's (nyse: WEN - news - people ) expanded its Web site to include more nutritional information.

FORBES: One Happy Meal, Hold The Calories