These things tend to make money, but the main goal is to hook readers on a bundle of services.

这些事情可以盈利，但主要目标是用捆绑销售来留住读者。

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And once customers have signed up for a bundle of services, they are less likely to be lured away by a rival.

客户一旦定了综合服务，就不太可能被其它的竞争公司抢走。

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Customers who sign up for a bundle of services and its associated discount cannot defect to a rival provider of any one of the services without losing the discount.

消费者只要认购了打折后的捆绑式服务，就不会去选择竞争对手的任何单一的无折扣服务。

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When we come out the other side, we'll have the choice of our telephone company versus our cable-television company for the same big bundle of services.

FORBES: AT&T's Call For Relevance

"They are gearing up to fight new competitors, the cable-television industry, for the complete bundle of services, including telephone, television, wireless and Internet, " said independent telecom analyst Jeff Kagan.

FORBES: AT&T's Call For Relevance

So far as consumers are concerned, on the other hand, the Internet is largely a bundle of services that duplicates and partially substitutes for others that already existed: television, snail-mail, newspapers, and so forth.

ECONOMIST: Performing miracles | The