Recently, more multi-national FMCG companies are making more investments in China. They do not only try to build strong brands, but also focus on building successful marketing channels.

随着大量跨国快速消费品制造企业加大在华投入力度，不仅品牌如何宣传是这些公司不遗余力的研究对象，营销渠道建设更成为了他们研究的重点。

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All companies (smart companies, anyway) understand that there are three critical factors involved in building strong brands in this digital age.

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For many large companies, building strong brands means spending money.

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