Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.

他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。

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If you are going to approach it as building engagement with your customers and working to turn your customers into brand advocates for you, then there is a great deal of value in it.

如果你将其视作与客户建立联系、致力于将客户变为公司品牌拥戴者的方式，那么它就价值无限了。

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Help customers to increase sales of short-term and long-term value of brand building.

协助客户提高短期的销售额，并建立品牌的长期价值。

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Brands can no longer ignore this opportunity for communicating brand value and building brand trust by engaging with existing and potential customers.

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Unfortunately, not many athletes understand the value of building a personal brand and how it can set them up for success or failure in the future.

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There is a tremendous opportunity for businesses to take cause marketing to the next step, making it work for good while demonstrating value, providing differentiation and building brand loyalty.

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