News Corporation, British Sky Broadcasting (BSkyB), prior Roku venture investors Menlo Ventures and Globespan Capital Partners as well as an unnamed strategic investor joined the round.

ENGADGET: Roku picks up financing from BSkyB, News Corp and more, keeps eye on the premium streaming crown

What is quite striking is that the television, broadband and telephony offered by British Sky Broadcasting appears to be in the must-have category - or maybe BSkyB's services are a relatively cheap alternative to other forms of leisure.

BBC: Squeezed consumers become choosy