Look at Zollars of Neoforma and George Conrades at Akamai, Carleton Fiorina of Hewlett-Packard or GregoryBrown at Micromuse, Richard Braddock at Priceline.com or Robert Howe at Scient.
One key was logistics: A huge effort had to be made in tracking the patients and making sure they came to the sessions, says University of Pennsylvania psychologist GregoryBrown.