Understanding consumers' desire for products that reduce their household energy costs, both of LG's 3D LED HDTVs have a variety of energy-saving features, such as Intelligent Sensor to automatically calibrate and optimize brightness, contrast, white balance and color, based on the ambient light in the room, thereby saving on energy output under most circumstances.

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In short: you no longer have a pull-out settings menu, but the basic settings -- brightness, geotagging, white balance, flash, and digital zoom -- are along the right-hand side of the viewfinder.

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