Similarly, if vendors pay for part of the development of department store Web sites, the lack of brand exclusivity also becomes an issue, since many other brands will benefit from the improved site.

同样，如果由某个品牌的经销商承担百货公司网站建设的部分费用，百货公司缺乏品牌专营的特点也会变成一个问题，因为其他品牌的经销商也可以从改进后的网站上获益。

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With a brand new iPhone app in store and completely redesigned web app, Buffer pushes out tons of improvements and a new vision for the company.

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Building unique rewards programs that differentiate the brand--along with integrating in-store loyalty programs with Web shopping--is what figures to pay off in the future, Freeman Evans and other experts say.

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In-store, Web MD can be prolific and have new brand touch points and customer interaction.

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