By compare and analysis the advertising of domestic brands were found to the domestic brands in brand communication problems, particularly in shaping symbols value problems.
通过分析对比国内品牌广告效果的方式来发现国内品牌在品牌传播方面存在的问题，尤其是在塑造符号价值方面存在的问题。
Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
This article begins with the analysis of the contents, extra value of customer's feel of brand personality, which states importance of brand personality.
本文首先对品牌个性内涵、品牌个性的维度和品牌个性的消费者感知价值进行分析，说明品牌个性的重要性。
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