In the modern economic activities, the brand strategy of enterprises is of great significance and role.
在现代经济活动中，品牌战略对企业而言具有重要的意义和作用。
This paper analyses the gap between Chinese brands and the world famous brands and probes into the cause of brand strategy crisis facing Chinese enterprises.
文章分析了我国品牌与国际知名品牌的差距，并对我国企业品牌战略危机的原因进行了探究。
The significance of brand strategy has been gradually recognized by enterprises in our country.
名牌战略的重要意义已为我国企业逐渐认识。
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