Disney Chief Executive Robert Iger has said DVD sales are in an irreversible decline, but he said Marvel's strong brand profile should offer a measure of protection.

迪士尼首席执行长依格(Robert Iger)表示，DVD销售额正在不可挽回地下滑，但他认为Marvel强劲的品牌实力应该能够提供某些保护。

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Robert Dirk said that he was responsible for the Hilton Hotel brand management and marketing senior vice President.

罗伯特·德克表示，他是希尔顿饭店公司负责品牌管理与市场的高级副总裁。

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"Yes, it does matter, because people want choice, " says brand expert Robert Pasikoff of Brand Keys, who also noted that a current law that gives customers the right to keep their phone numbers when switching carriers makes it easier for them to bolt to Verizon or Sprint.

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"Yes, it does matter, because people want choice, " says brand expert Robert Pasikoff of Brand Keys, who also noted that a current law that gives customers the right to keep their phone numbers when switching carriers makes it easier for them to bolt to Verizon or Sprint (nyse: S - news - people ).

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Brand consultant Robert Jones, of Wolff Olins, believes the company should stop trading on its heritage and instead concentrate on innovation.

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