Brand aging is a problem which can not be neglected in its long term management and brand revitalization is the main approach to solving the problem and increasing the brand property.

品牌老化的本质在于其品牌资产的下降，品牌老化也是品牌长期管理中一个不容忽视的问题，品牌激活是解决这一问题、增加品牌资产的主要路径。

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We are confident to make more professional, more attentive, more appropriate service for the society and the revitalization of national brand.

同时索凌正迈开自信的步伐，不断完善自己，靠质量赢品牌，靠信誉树形象。 更专业、更专心、更贴切的为服务社会，为振兴民族品牌再创佳绩。

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You would think brand intangibles would have a resurgence and revitalization.

FORBES: What Snuffs Out The Brand Torch's Flame?

Since the fragrance arm has been brought in-house, the plan is to shrink the brand's exposure, canceling lower-end outlets, followed by a revitalization of existing products.

WSJ: Oscar de la Renta's Next Big Act