Brand positioning is the first and key step in the whole process of branding, which determines the choosing and application of brand promoting strategies.
品牌定位是组织品牌营销和推广的基石，也是整个品牌建设过程中关键的第一步，它决定着品牌推广战略的选择和使用。
And from brand to brand building is a long process, the first thing to do is to brand positioning.
而从品牌到名牌是一个长期建设的过程，首先要做的，是品牌定位。
Brand Strategy Definition is a process of defining key tenets - the positioning and architecture of products, services, and sub-brands - which lead to improved marketing and sales performance.
本服务协助界定产品、服务与子品牌的定位与架构，针对行销与销售表现作出改善。
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