Mandela, 91, has become a global brand with everything from Russian dolls and fridge magnets to innumerable streets and squares bearing his image or name.

91岁的曼德拉已经成为全球性的商标。从俄罗斯产洋娃娃和冰箱贴，到无数的街道和广场，到处都有他的形象和名字。

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The fact that an image of a large sleek cat so clearly comes to mind when you think of the brand name Jaguar makes it pretty evident that the two meanings share a mental connection.

当你看到Jaguar这个品牌脑海里很清晰就会出现光滑的猫的影像。 这很清楚两个意思有着某种联系。

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On the other hand, her brand is clearly built on her image: Not just her name, but her face, and what she represents.

另一方面，她的品牌显然是建立在她的形象基础上的：不仅是她的名字，还有她的脸，以及她所代表的东西。

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Most marketing experts believe that it takes between 5-10 separate instances of exposure to your brand name and image before prospective customers feel comfortable making a purchase decision with your company.

FORBES: Are You Everywhere? 3 Steps To Create An Expert Image For Your Brand

The domain name should align with the brand, the trade mark you can get and the image you are projecting.

FORBES: Should A Startup Spend VC Funding On A Domain Name?

But maintaining its image for authenticity as boxing's main brand will be tough without getting big-name fighters back into your camp.

FORBES: Sports Business