Andwewant to be withaname brand, becauseif we're gonna, youknow, collaborate with them, we wantedittobetwobignames, and again, increasingbrandawarenessfor both.
"The more of a commodity PCs become, the more reliance manufacturers will place on brand-name awareness, pricing and market segmentation, " says Stephen.
Brands that start out with high degrees of loyalty and emotional engagement have something better than high degrees of nameawareness, or even high degrees of brandawareness with on-board diagnostics to fall back on.