In B2B search marketing, the key to driving brand awareness and perceptions of brand leadership is to be everywhere your prospects turn.

在B2B搜索营销，关键要提高品牌知名度和品牌领导力的看法是无处不在您的潜在客户转变。

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Our decision of consistently focus, first measure of sales is to dig market leadership, customer, revenue growth and the strength of our brand.

我们持续关注的决定，第一就是发掘销售在市场领导，顾客，收入增长和我们品牌力量。

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Then there is the added strategic advantage of focusing all the resources, staff and leadership on a single brand.

接下来，将所有的资源、人力和注意力放在一个品牌上，也可带来额外的战略优势。

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It also highlights the need for brand leadership, and not just brand management.

FORBES: Be a Leader, Not a Pollster

Clearly, brand leadership at the highest levels and for the leading brands is not what it used to be.

FORBES: The Idea CMOs Need Now

As brand leadership has grown more complicated, agencies have added expertise to support CMOs in everything from word-of-mouth and street teams to motion editing and experiential marketing.

FORBES: The Idea CMOs Need Now