Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
Brand extension is often used as a marketing strategy for the enterprise to introduce new products, and also it is an important way of utilizing the brand equity.
品牌延伸是企业在推出新产品过程中经常采用的营销策略，也是提升品牌权益利用的重要方式。
Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
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