In the environment of advertising overflow, brand spokesperson, who can make brand individuation and humanness, has become an important means of marketing communication.
在这个广告泛滥的环境下，品牌代言人因其“名人效应”以及使品牌更加个性化和人性化等特征成为深受企业欢迎的营销传播手段。
However, as the environment changes, the effect of traditional advertising has been a greater impact, which can not effectively meet the requirements of corporate brand communication.
但是，随着环境的变化，传统广告的效果已经受到了较大的影响，不再有效满足企业品牌传播的要求。
How do the enterprises integrate the characteristics of brand communication in network environment into building their own brands from their own perspective.
企业如何从自身的角度出发，结合网络环境下的品牌传播的特点，打造属于企业自身的品牌。
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