They may need to divert resources into direct sales driving activities and away from brand building.

客户可能会调整对品牌提升的宣传，而加大对直接拉动销售市场活动的投入。

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This means investment into organizational design on a global scale, establishing brand visibility, building worldwide supply chains and channels of distribution, and all of the rest of the complex set of activities that go into making a successful multinational corporation.

FORBES: China's Long March to Innovation Success