Companies that expect Generation Z to be loyal based on a carefully crafted brand image and marketing message will find that their effort is wasted.

在精心准备的品牌形象和销售信息的基础上，公司期待着Z一代能忠诚于品牌。他们会发现他们的努力都白费了。

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But once the interaction on social media sites began, the U.K.-based carrier found there was also an opportunity to interact with current and potential customers to reinforce the brand image.

当这种在社会媒体上的交互开始时，这家英国的航空公司发现，这同时是一个与已有和潜在客人互动沟通的机会，并可以提升企业形象。

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Based on the psychological basis of brand recognition, this essay made a comprehensive research of audience experience design and nation image dissemination focus on Germany Pavilion on Expo site.

基于品牌认知的心理学理论基础，本文以世博会德国国家馆为对象进行受众体验设计与国家形象传播的综合研究。

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And on the heritage front, Ford hopes to capitalize on what it says is an actual brand image in China, based in part on TV images of U.S. presidential limousines through the years as well as the Lincoln Continental that former President Richard Nixon brought with him on his historic visit to China in 1972.

FORBES: Lincoln, Cadillac Bet on U.S. Revival -- And China Up Sleeve

This is exactly the situation top brand marketers find themselves in with the recent ascendancy of image-based social media networks like Pinterest and Instagram.

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