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brand equity 品牌价值;商标资产

brand equity

  • 品牌价值;商标资产

网络释义专业释义英英释义

  商标资产

... brand-equity 商标资产 brand equity 品牌价值 Brand Equity Engine 品牌资产引擎 ; 引擎模型 ; 擎模型 ; 品牌资产引擎 ...

基于8个网页-相关网页

短语

Country-brand equity 国家品牌资产

Brand Equity-drive growth engine 驾驭成长的引擎

customer-based brand equity 基于顾客的品牌资产 ; 品牌资产 ; 资产价值概念 ; 模型

Building Customer-Based Brand Equity 图创建基于顾客的品牌权益模型

customer-based brand equity model 品牌资产模型

customer-based brand equity core factors 基于顾客的品牌权益的核心要素

 更多收起网络短语
  • 商标资产 - 引用次数:3

    参考来源 - 商标扩展策略研究

·2,447,543篇论文数据,部分数据来源于NoteExpress

Brand equity

  • Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well known names.Aaker, David A.

以上来源于: Wikipedia

双语例句权威例句

  • Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.

    品牌化也是我们核心方法我们深入研究品牌价值以及消费者导向品牌价值

    article.yeeyan.org

  • Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.

    研究基于消费者品牌资产理论基础,从横向延伸纵向延伸角度来探讨品牌延伸策略品牌资产影响

    dict.cnki.net

  • It also develops a customer investment return model and evaluates the long-term brand equity of the company.

    同时,利用相关数据,建立企业客户投资回报模型企业长期品牌权益进行评估

    dict.cnki.net

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