In fact, Socialbakers even allows for the creation of Facebook apps to boost performance.

FORBES: Socialbakers: Riding the Facebook Wave

For some like Microsoft, which faces intense competition from companies like Facebook and Google, the answer so far has been to boost salaries for top performers.

FORBES: How Do You Retain Top Talent if Raising Salaries Isn't an Option?

Since it became a public company last year, Facebook has been under pressure to launch exciting new products, especially for mobile, that will help boost its floundering stock price.

CNN: Facebook introduces 'Graph Search'