Makeup guru Bobbi Brown's cosmetics line was a pioneer of the "nude" look, where color is applied subtly to enhance features.

WSJ: Very Bright Lipstick, All the Time

Livia Cetti, with her charming paper flowers, is something of a powerhouse and has worked for brands like Bobbi Brown, Anthropologie and Kate Spade.

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They may be less price-sensitive with lipstick because they buy it only every three to six months, says Alicia Sontag, senior vice president of global marketing for Bobbi Brown Cosmetics.

WSJ: Very Bright Lipstick, All the Time