This plant expert helped develop a new version of a fruit that now carries his name, the Bing cherry.

VOA: special.2010.03.03

But no one has the answer to how much market share Bing will claim from Yahoo or Google in the long term.

VOA: special.2009.07.17

One version says his friends started calling him Bingo, and later Bing, after characters in a local comic strip, the Bingville Bugle.

VOA: special.2009.03.16

After Microsoft announced it would shut down its Bing Cashback program, Amazon decided to aggressively pursue talks with Bing about taking over the shopping experience on Bing.

FORBES: Amazon Wants To Become The Primary Shopping Option On Bing

Microsoft, for instance, in 2010 let FarmVille players explore various parts of its Bing search engine and gave people virtual currency for Liking Bing on Facebook.

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The companies already have a substantial partnership, with Bing providing search technology to Yahoo and Yahoo supplying traffic to Bing.

FORBES: Why Apple, Not Private Equity, Could Be Best for Yahoo