We will continue to bet on an open, integrated, and highly flexible big data platform.

FORBES: Why SQL Matters, the Limits of Open Source, and Other Lessons of EMC Greenplum's Pivotal HD

Flurry, established in 2005, is venture-funded and doubtless headed-for-IPO and offers the big data platform upstream that gives apps their smarts.

FORBES: Apps Lead the Way to the Next Innovation Hypercycle

The Watson system developed by IBM Research is a key innovation in this space, and over a hundred partners have adopted its Big Data platform already.

FORBES: Big Blue Makes Big Moves In Big Data