Welcome to the big data era in the airline industry, which in many ways was one of its earliest participants.

欢迎来到航空业的大数据时代。从很多方面来看，航空业都是大数据最早的参与者之一。

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The principle of big data is in the era of wechat business, the most important thing for you is not a deal, but for a data.

大数据的原理就是在微商时代，对你而言最重要的不是一笔成交，而是获取一个数据。

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As we have been explaining in recent posts, this current era of the Web (which some have termed "Web 3.0", a term we're ambivalent about) has a big focus on using data and making it smarter.

正如我们在最近的一些帖子中说明的那样，目前所处的这个网络时代(有人称之为“Web3.0”，而我们对此有些矛盾的心态)主要关注于数据的使用和数据的智能化。

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But, at the dawn of the Big Data era, that analogy may be more true than ever.

FORBES: The Big Data Gold Rush

In the Big Data era, where companies are able to quickly make sense of larger quantities of data than ever, information is finally recognized as a critical business asset.

FORBES: Information Governance Even More Important In The Era Of Big Data

But I would venture to speculate that the Splunk IPO (April 2012, one month before the Facebook IPO) is what will be viewed in the future as the defining moment, the launch of the big data era.

FORBES: What's to be Done about Big Data?