This perception bias can be just as dangerous in the marketplace.

这种固有观念造成的先入为主的偏差，在市场销售方面将具有同等的危险性。

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This paper discusses the role of cognitive bias, risk propensity and entrepreneurial self-efficacy in the process of entrepreneurial decision-making by using risk perception as the main line.

以风险感知为主线，讨论了认知偏差、风险倾向、创业自我效能等因素在创业决策中的作用。

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The halo effect refers to a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations.

光环效应是指认知上的偏见。此时，对个别特质的感知会受到诠释过程中对靠前面的其它特质感知的影响。

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Interviewer beware: behavioral economists have warned us well and good that we suffer from perception bias, in which we seek information that confirms our initial perceptions.

FORBES: How to Determine Motivation in a Job Interview

To give unionists their due, by invoking the "perception" of bias in the courts at least they've taken a slightly more sophisticated line than Sinn Fein politicians who didn't qualify their previous assertions that the PSNI is engaging in "political policing".

BBC: Perception and reality