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史密特

行销管理大师伯德‧史密特（Bernd Schmitt）指出，由于产品日益 ..

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施米特

哥伦比亚大学商学院（Columbia Business School in New York）的贝恩德•施米特（Bernd Schmitt）教授认为，在体验经济和“品牌化”趋势下，品牌首先是体验的提供者，是值得记忆的美好体验所产生的感官、情感和认知的丰富源泉。

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密特博士

《大市场美学》的笔者史密特博士(bernd schmitt),在其近作《体验认识行销》(experiential 马克eting)中鼎力大举倡导品牌应该为主顾创造不同的体验认识情势,包孕感官、感情、思虑...

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短语

abstract: Bernd Herbert Schmitt (born October 22, 1957) is a professor of international business in the marketing department at Columbia Business School, Columbia University in New York. He is known for his research, books, speaking and consulting on customer experience, customer happiness, branding and innovation and for his work in Asia on Asian markets and consumers.

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