Hint: look at any chain letter that has circulated the Internet, those all have headlines that bring about either curiosity, fear, promises of great benefit.

提示：看看互联网上的那些连锁帖子，它们都有要么能够带来好奇心，要么是恐惧，要么是对于获得极大利益的许诺的标题。

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Headlines convey the main point of the post, perhaps a benefit to the reader, or a sense of urgency or uniqueness concerning the topic.

题目表达了文章的中心思想，对读者来说可能很有好处，或者表明了一种紧迫性，又或者表明话题的唯一性。

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So, to write my home page, I'll take my key phrases and put them into headlines. I'll make sure they each scream out a benefit to my visitor.

因此，设计网站主页时，我会把关键词放入标题中，确保用户看到自己会得到的利益。

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The very folks who are expounding their opinions are the same ones who benefit the most from the frenzy their own headlines create.

FORBES: Market Volatility: A Call to Inaction!

While the new iPhone and iPad grab all the headlines, students heading to class this fall might benefit most from lesser-known, less expensive tech tools, and the bells and whistles that make those hot gadgets useful.

FORBES: Magazine Article