"They have been ridiculed for doing formulaic rock'n'roll, but one of the things that people forget is that they are giving a huge subset of fans out there exactly what they want, " says Ben Paynter, a contributing writer at Bloomberg Business Week, who recently profiled the band.

BBC: If used-car salesmen ran Congress

He faces competition for a place up front from the likes of Billy Paynter and fellow loan signings Tope Obadeyi and Ben Hutchinson.

BBC: Swindon complete Revell signing