For all his drawbacks as the Republican nominee, one of the upsides of John McCain was thought to be his longstanding relationship with the media.

FORBES: President Obama Still Has The Media Advantage

Startups can be overly zealous to work with bigger companies for the many potential upsides the relationship may bring.

FORBES: Startup Time vs. Corporate Time And How To Manage Both

With the Kindle Fire, Amazon would be expected to show significant upsides to its e-content and e-commerce offerings, especially the Amazon Prime and Instant Video service which were heavily promoted along with the tablet launch.

FORBES: Amazon Opens Fire With New Kindle, Stock Going To $233