This thesis USES the theoretical research and empirical analysis of the ways to build the model of the tourism industry to retain customers based on mass customization.

本文运用定性描述与定量解析、理论研究与实证分析相结合的方法，构建了基于大规模定制的旅游业顾客保留模型。

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Based on the classification of customization, the multi-project under mass customization environment is defined, and put forward the conceptions of horizontal and vertical multi-project integration.

根据大规模定制的分类，对大规模定制环境下的多项目进行了界定，提出了大规模定制环境下横向与纵向多项目集成的概念。

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This thesis analyses the product design in mass customization and a product configuration design method based on extension theory has been presented.

在分析面向大规模定制设计的基础上，提出了面向大规模定制的可拓配置设计方法。

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