But "Onslaught" backfired somewhat: the company, after all, is part of the industry it mocked.

但是“冲击”有些嘲及自身，毕竟，它自己也是所嘲讽的美容产业的一员。

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But today it is losing customers and revenue, and smarting from decisions that backfired.

但现在她正在失去顾客以及收入，并且正痛苦于适得其反的决定。

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Whatever now happens, it is clear that Mr Papandreou's risky gamble has backfired.

无论现在发生什么，很显然帕潘德里欧的冒险一搏使他尝到了代价。

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And as NPR's Martin Kaste reports, the flex-fuel program has backfired and is actually increasing oil consumption.

NPR: 'Flex-Fuel' Concept Fails to Deliver on Potential

The ad industry works so hard to keep faith out of the mix that is has backfired.

FORBES: What Role Does Faith Play in Building Brands?

He may have been trying to finally ditch his image as a political swot and appear one of the lads, but the move badly backfired leading to claims he was wildly exaggerating - and in any case, is it something he should have been boasting about?

BBC: Hague needs to look like election winner