Though the essay is part of a tradition of prose which stretches back to antiquity, it is also a thoroughly modern and popular form of writing, found in print media and on the web.

虽然短文是古代流传下来的散文传统之一部份，但它也是非常现代且普遍的写作形式，在印刷媒体和网路上都看得到。

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Consumption is increasing 8% annually (versus the global average of 2.3%) on the back of economic growth (think packaging) and a print media boom.

FORBES: The Nephew Who Came in From the Cold