Executives must stop focusing on labor costs, which, with automation, have become a tiny part of product costs, and look into how to right-size marketing, sales, and general overhead expenses.

管理层不再聚集于劳动力成本，在自动化条件下，它将成为产品成本中很小的一部分，而是将注意力投向恰当程度的营销，销售和一般管理费用。

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Since they’re marketing automation company, adding a manual process may seem contradictory but such activity helps sales people evaluate companies a lot more effectively.

因为他们是一家营销自动化公司，增加手动过程似乎有些自相矛盾。 但是这样的举动有助于销售人员更加有效的评估各个公司。

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Steven Woods is the author of Digital Body Language: Deciphering Customer Intentions in an Online World and chief technology officer for Eloqua, a marketing automation company.

作者史蒂芬·伍兹著有《数码身体语言》，对线上消费者意图进行了解构；同时，他还是公司自动化解决方案提供商eloqua的首席技术官。

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These products are usually categorized under the name marketing automation, but marketing battlefield management would be a better name.

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