Social media services like social network sites are not designed around the audience that Morgan suggests is the core of clickers, yet these too rely on advertising.

提供社交媒体服务的机构，如社交网站并不是都按照Morgan公司的建议那样围绕点击者来设计的，但他们也不能摆脱对广告的依赖。

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"We want to provide information services to the core World Service audience in Africa, the subcontinent and Eastern Europe in ways that are attractive to them, " said Mr Palmer.

BBC: news via text reaches India