In the future, auctions will have a profound effect on many aspects of business on the web, from product pricing to supplier contracting to inventory liquidation.

不久的将来，拍卖将对网络交易产生多方面的影响，从产品定价到供应商签约以及库存清点。

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The company wants to use its savvy in running auctions of ad keywords on the Web to run real-time auctions of available spectrum to interested service providers.

FORBES: Radio Google

Although it now conducts online auctions, its more striking innovation was broadcasting live events on the web and allowing off-site participants to make bids in real-time.

ECONOMIST: If you think B2B marketplaces are dead, read on

It will also come in handy for dealing with auctions on eBay (nasdaq: EBAY - news - people ) and translating the occasional Web page in Russian or up to 12 other languages.

FORBES: Magazine Article