Agencies will strive to add value through their experience and expertise until attribution modelling is fully accepted by clients and represented across every plan.

它会让代理商不断努力在自己的产品中加入他们的经验和专业直到自己的归因模式完全被客户接受并且在每一次广告投放计划中得到体现。

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Expectancy-Value Theory and Attribution Theory also form the theoretical basis of the motivational variables which can be used in interpreting the complicated motivational activities of individuals.

期望-价值理论，以及归因理论都为揭示个体的复杂动机行为提供了理论支持。

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So, instead of showing useless metrics like bounce rates, it focuses on metrics including revenue, the lifetime value of each customer, marketing attribution, and conversion rates.

FORBES: Neil Patel's KISSMETRICS Brings Big Data to Small Companies to Optimize the Customer Experience