"We never expected to win, we just had fun with it," says Harvard's Nicole Pereira, 26, who received her MBA in May and is now associate brand manager for Dom Perignon in New York.

“我们没想过能胜利，我们只是乐在其中，”哈佛的Nicole Pereira说。他26岁，5月获得MBA学位，现在是Dom Perignon在纽约的品牌经理。

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Like any good brand manager, Russell Griggs, executive director of Scotland the Brand, is hoping to get consumers to associate certain desirable qualities with Scottish produce.

ECONOMIST: Scotland the brand