The famous poem by Lawrence Binyon, For The Fallen (They shall not growold, aswe that are left growold), which is heard every Remembrance Day, was set to music by Elgar in his The Spirit Of England.
And not competing head to head with Engadget was very important to us as well -- we didn't want to distract from the good work our old team was doing to grow and mature the very brand we'd bled for and built our careers on.