Whether it's becausetheywantto take the next stepintheircareerortheywantto broaden theirprofessional horizons, chances are theymadetheir mind up when theyapplied for that otherjob.
So when I heard about a company that is using artificial intelligence, data scraping, and database calculations as a means to predict what seed varieties a farmer should plant to get the maximum yield from their exact plot of ground, my mind immediately started to ponder how this could be appliedto marketers.