This brings Europe and other global players into a different game.

这使欧洲和全球其他成员进入了与以往不同的游戏中。

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Global mobile games will be Microsoft and Sony and other major players have begun to generate interest in mobile games and look to expand into the mobile gaming industry.

全球手机游戏将微软和索尼等首要的玩家曾经开端敌手机游戏发生兴味，并等待扩展到手机游戏财产。

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However given that Colgate has historically underspent in media and not competed with the other global players in advertising spending and so we do not see the company launching into a massive ad campaign which might not bear fruit.

FORBES: Targeted Spending Could Lift Colgate

The new champions of the BRIC and other emerging markets have arrived and are playing as equal and often superior players in global sectors along with traditional multinationals.

FORBES: Davos: This Was One Of The "Good" Ones

Since then, things have slowed down and other players have asserted themselves in the global search battlefield.

ENGADGET