In order to find the strength, the weakness, the opportunity and the threat of YL store, this paper analysis the macro and micro environment.

接着为了了解YL超市目前所面临的机遇与威胁及自身的优势与弱势，对YL超市进行了宏观环境与微观环境的分析。

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Through SWOT matrix analysis, I analyse inner Strength, Weakness, outer Opportunity and Thread of Minsheng Bank Fuzhou Branch, clarify its main and potential competitors.

通过SWOT分析方法，分析了民生银行福州分行业务市场竞争内部优势、劣势及外部机遇、威胁，确定了民生银行业务主要和潜在的竞争对手。

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Thirdly, it analysis the enterprise marketing environment from the respect of macro-environment, macro- environment and intra source and also tell the strength and weakness of XCMG wheel-loader.

第三部分从宏观环境、微观环境和企业内部资源三个方面分析企业营销环境，并进一步分析徐工装载机的优势和劣势；

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