King is leading a team focused on developing robot scientists robots that not only perform automated experiments, but also use aniterativeapproach to use the data from one experiment to then determine the next experiment by ruling out hypotheses.
The Xperia S proved that Sony could build a good phone, the Xperia T showed aniterativeapproach and a new found confidence in styling and advertising, and the Xperia Z is a handset that delivers everything you expect, has the style, and gives you the confidence it will not be out of date in six months time.
So Al changed the process to an integrated, iterativeapproach utilizing many of the same concepts that Frank Lloyed Wright used in his organic design approach.