This enhanced the impression that a bank's private-wealth clients were getting an exclusive offer only available to a select group.

这也加深了人们的如下印象：只有银行的个人理财客户才能获得这一只对特定人群提供的优惠报价。

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By being exclusive. In the information age, this is an increasingly common type of USP. More and more firms offer a unique packaging of information or knowledge.

提供排他性产品。在这个信息爆炸的时代，这种策略成为独特销售主张的主要类型。越来越多的公司提供独一无二的信息以及知识。

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They offered us an exclusive agency for their car and we reciprocate with an offer of the agency for our buses.

他们让我们成为他们小汽车的独家代理；作为报答，我们使他们成为我们公共汽车的独家代理。

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Vodafone's pretty proud of the fact that it has landed an exclusive agreement to offer arguably the most desirable product presently sitting in Samsung's lineup -- the be-all, end-all Ultra Smart F700 -- and it's not afraid to flaunt the fact.

ENGADGET: Vodafone talks up Samsung F700, plays down 3G-less iPhone

Lady Gaga Virtual Items on RewardVille and beyond: For the first time ever, Zynga is partnering with an artist to offer exclusive virtual items across 10 games.

ENGADGET: Zynga crowns Lady Gaga as FarmVille's newest cash cow Alt

It has been the best of times and then the worst of times for Target these past several weeks: In February it scored what seemed to the coup of celebrity endorsements: Lady Gaga, who was to offer fans an exclusive deluxe edition of her new album, Born This Way, before its release date, scheduled for May 23.

FORBES: Lessons from the Lady Gaga School of Celebrity Endorsement