It allows users to record a whole sequence of actions taken on their screen - a demonstration of how to use anapplication, for example - and then share it with friends for comment, or just for fun.
Anexample of anapplication that does not work well in a simple cloud environment is a shared database, such as the typical Oracle database application, where the information is one big block of data that needs to be manipulated all the time by many computing processes and where access to the shared data needs to be synchronized and managed.