"I can believe these findings," says Brit Beemer, founder and CEO of America's Research Group. "When you a shop, for example, you are more alert, and that's a benefit."

我相信这些研究结果，比如你在购物的时候，意识上会更会警惕些，这就是一个好处“，美国一家调查公司的创立人兼首席执行官Brit Beemer这样说道。”

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It was with them in mind that DARPA, the research-funding agency of America's Department of Defence, approached a group of scientists at the University of Texas, Houston, two years ago.

正是基于这一想法，美国国防部高级研究计划署(DARPA)，也是美国国防部研究基金提供部门，两年前组织了来自休斯顿德克萨斯大学的一支科学家团队。

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"He's figured a way to turn trash into cash, " said retail analyst Britt Beemer of America's Research Group.

FORBES: Magazine Article

"They're trying to sell to a 2006 customer with a 1980s presentation, " says Britt Beemer of America's Research Group.

FORBES: Magazine Article

"I'd wait until the Friday after Thanksgiving, " says Britt Beemer, president of America's Research Group, which tracks retail industry trends.

FORBES: Magazine Article