When he's not bellowing lines from Will Ferrell movies, Suggs can shout out any number of directions to teammates: He may point out a tell in the opposing offense's alignment, indicate if a player is lined up in a peculiar manner, or point out if the play is likely moving in one specific direction.

WSJ: Terrell Suggs: The NFL's Human Megaphone

In essence it means creating organisational alignment and agility around customer preferences is now possible at a lower price point.

FORBES: When Banks Use CRM Technology, Customer Service Improves

At this point, Dodd-Frank requires that banks report on their pay and performance alignment.

FORBES: Lessons Learned in the Aftermath of the Banking Crisis